This study also concluded that the bargaining power of buyers in the Small and Medium Enterprises is critical in terms of understanding the firms’ buyers and successfully meeting their demands as a way of retaining them and achieving high customer satisfaction for repeat sales. The study further conclude that the threat of new entrants applies to in the Small and Medium Enterprises due to the presence of various competing organizations performing similar roles and offering such products and services at lower rates. Competitors remain the key to success and achievement of competitive edge through innovation. The study concluded that there is great significance of competitors in benchmarking keeping the management on toes and increasing efficiency and effectiveness. In addition the study used multiple regression analysis to analyze the data. The quantitative data was analyzed using descriptive statistics. The researcher used questionnaires and secondary data as the research instrument to gather the relevant information needed related to the study. This study utilized a sample size of 54 respondents. The study was limited to the Small and Medium Enterprises that operate in Garissa County.
The general objectives of this project was to evaluate the influence of porter’s five model strategy on the competitiveness of SMEs in Garissa County.
